P001 → Carry On



Carry On is a body of work on the Asian diaspora. It started off as a photography project to showcase memory objects Asian immigrants brought with them from home, which later evolved into a book to accompany a virtual exhibition. 

TIMELINE:

Sep-Oct 2023
8 weeks

SKILLS:

Photography, Book Design, User Research, Figma Prototyping, Interface Design, 3D Modelling

TEAM:

Anna Bui – Designer
Garrett Morin – Mentor




Initial photograph collection with posters detailing the memories associated with each object from their owner. 8.5” x 11” (2022).




My personal favorites.

After experimenting with printed photographs as a physical medium, I thought of translating this experience into a book for ease of viewing and distribution.



A flip-through of Carry On the book. 9.5” x 8.5”. Southworth Ivory Parchment 24LB with a red gel cover (2023). 

In addition, since many of my non-Asian friends said it was a little hard to imagine the memories upon reading the interviews, I decided to follow this project up with a virtual exhibition prototyped in Figma containing 3D models of the location in which the objects exist in their owners’ memories. 

A walk-through of the virtual exhibition. 




3D Model Spotlight



[1]
Object: Hongbao
Scenario: Grandma’s living room, Lunar New Year




[2]Bướm Trắng
Object: Book
Scenario: Personal bedroom; nighttime
 



[3]SHANGHAI
Object: Metal pin
Scenario: Summertime picnic with a friend




[4]Letters from home
Object: Letters
Scenario: Plane; international flight



To spread awareness about the virtual exhibition, I also created a social media profile and planned a launching campaign.


Advertisement on TikTok/Reels/Story (1920x1080)

Instagram account. Will use submissions from customers to maintain attention for the exhibition.


All models were put together in Blender. Assets used are from Blenderkit and myself with the exception of:
  1. Pack Airplane chair 3 colors – IgYerm (Sketchfab)
  2. Wrinkled Fabric Cloth – Lucapianta (Sketchfab)